Pour some Syrup on…

Nothing goes better with pancakes than maple syrup.  If you’re looking for a great pancake recipe check out this one for Blueberry Cornmeal Pancakes.  Maple syrup comes from the sap of a maple tree. Maple trees grow in cool climates so are found in abundance in places like the northeast, specifically Vermont and up the coast into Canada. Maple trees are tapped for this sap and then it is refined into concentrated syrup.

 I have been looking for the perfect maple syrup to add to our marketplace. While I have been checking out different syrups, I’ve done some research into what makes maple syrup special. Maple syrup is graded according to different scales in the US, Canada and Vermont.  All scales base their ratings on the density and translucency of the syrup.  The restrictions for something to be called maple are stricter in the US and even more so in Vermont.  The highest rating  is Grade A which means the syrup either has a golden color and delicate taste, an amber color and rich taste, a dark color and robust taste or a very dark color and strong taste.  To be classified as Grade A a syrup must also have a consistent color, no off-flavor and be free from sediment. Darker syrups have a stronger flavor and are often used in cooking where as the lighter color syrups are used for pancakes as I described above. 

I am looking for a Grade A Maple Syrup made by a small producer which also tastes just right on pancakes.  Luckily, you don’t have to go far from New York City to try a wide variety of syrups.  I’ve tasted syrups from glass bottles and syrups aged in barrels. I’ve tasted light syrups and dark syrups.  It has been difficult but I think I’m narrowing in on the ONE!  Stay tuned from more information on the latest sweet addition to our line up. There will be a big announcement here and also across our social media accounts. Be sure to follow us on Facebook, Instagram & Pinterest so you don’t miss out.

Happy Friday,

 

Julie   

Four Years(Plus) in the Making

This week Julie’s Beet celebrated its 4th Anniversary.  It is hard to believe that it was just four years ago that I had boxes of products stacked in our apartment.  And when the weather warmed up and all of the chocolate moved into our bedroom(for the air conditioning) my husband suggested I move Julie’s Beet to its own location.  I moved into our showroom on 80th Street shortly after Julie’s Beet launched online.  Since then we have continued to grow and change.  A few of our products have come and gone but it is nice to see friendly faces(items) remain on the website year over year because you love them as much as I do! I’m proud of how we have grown at Julie’s Beet but also proud of the way we have maintained what is important to us…

We have posted to our blog weekly since Julie’s Beet began.  The blog is a just one way we add a personal touch to the website by telling you family tales and sharing some of our favorite recipes.  It is not an easy feat to come up with something new and interesting to talk about week after week.  Please let me know what you’d like to see up on the blog. And if you’re reading this you’ve found our blog.  You can also follow the blog by simply adding your email here and you’ll get our blog posts sent directly to your inbox.

I’m very proud that we continue to support smaller producers from around the world.  We’re constantly looking for the next artisan who will join our roster of talented producers.  I continue to love telling the stories behind the products to anyone who will come in and listen. I also love sharing the joy when our artisans are recognized for all of their greatness. 

My love of food and cooking has never been stronger. Nothing brings me more pleasure than putting a smile on someone’s face through the gift of food.  Whether it is something home-made or a beautiful gift set or a bite of a really special bar of chocolate, food has a power over people and I love being able to spread that joy. Being a business owner has its fair share of challenges but the return on the investment is well worth it.

As I look ahead to the next four years, I get a little tingly thinking about all of the possibilities for growth. I cannot wait to try what you or your neighbor might be cooking up and I cannot wait to tell the story behind that very special product.  Here’s to more culinary adventures around the world!

Happy Friday,

Julie

On top of Spaghetti…

all covered with cheese, I lost my poor meatball when somebody sneezed!

In honor of National Meatball Day tomorrow, I did some research on the origin of the meatball.  As with most culinary successes the origin is a bit unclear.  While meatballs can often be found in spaghetti and meatballs in the United States, when served in true Italian style they are smaller and typically come without pasta or sauce.  Many believe the true origin of the meatball is from Kofta,  a dish of ground meat mixed with lentils or rice.  Kofta is said to have started as a Persian dish and then was passed along to the Arabs.  The popularity of the meatball perhaps spread north through Europe along with the spice trade.

While the origin of the meatball can be debated, one thing is certain, meatballs are popular in cuisines across the globe.  From Spanish Albondigas to Swedish Meatballs, Kofte from India to Morocco and Polpette in Italy; meatballs are everywhere.  Perhaps this is because of the ease of making a meatball. It is a great way to use of up leftover meat and vegetables and meatballs are easily flavored with a blend of spices.  Not only are they easy to make they are easy to make in large quantities and serve to a crowd… probably why most of us think they are an Italian dish.  Whether you prefer beef in your meatballs or take a more vegetarian approach, I hope you’ll enjoy these recipes and have fun celebrating National Meatball Day!

Happy Friday,

Julie

Traditional Meatballs

Makes 6 servings

Ingredients:

2 lbs. Ground Beef

1 small zucchini

3 medium sized carrots, peeled

1 small onion, peeled

3 tablespoons olive oil

salt and pepper to taste

2 cups Due Cellucci Tradtional Tomato Sauce

Method:

-Grate Zucchini, Carrots and Onion

-Over medium heat, heat olive oil in large saute pan.  Add the grated vegetables and cook for about 5 minutes(until vegetables are soft) stirring occasionally.  Allow to cool.

-Preheat oven to 350 degrees F.

-In the 9×13 inch baking pan, mix together the ground beef, vegetables, salt and pepper.  Form into ping-ping size balls and line up in the pan.  Once all of the mixture has been formed into the meatballs top with Tomato Sauce.  Cover entire pan with aluminum foil.

-Baked in preheated oven for 30 minutes.  The sauce will be bubbling and the meatballs cooked through.

-Serve immediately or see my tip above and chill for the next day.

-To reheat simply place in 350 degree F oven for 15-20 minutes.

-Enjoy with more sauce over pasta or choose spaghetti squash if you are into the low-carb thing!

Lentil ‘Meatballs’

Makes 4 servings

Ingredients:

¾ cup green lentils, uncooked

¼ cup red quinoa, uncooked

1 tbsp ground flaxseed

3 tbsp water

¼ cup sunflower seeds, ground to a fine powder

½ cup minced yellow onion

½ cup old fashioned rolled oats

½ tsp garlic powder

2 tsp Italian seasoning

¼ cup fresh basil, finely chopped

¼ cup fresh flat leaf parsley, chopped

1 tsp kosher salt

Pepper to taste

Method:

-Cook lentils and quinoa, separately, according to package instructions, then let cool

-Combine ground flaxseed with water

-Preheat oven to 375 degrees and line baking sheet with parchment paper

-Add cooked lentils, cooked quinoa, oats, ground sunflower seeds, onion, basil, parsley, Italian seasoning, and salt and pepper into the bowl of a food processor and pulse to combine. Add in flaxseed and water mixture and pulse to incorporate

-Using a 2 tablespoon scoop, scoop mixture and roll between palms into uniform balls. Place on baking sheet  

-Bake for 15 to 20 minutes, flipping halfway through, or until golden brown

-Enjoy with Semolina Artisanal Strozzapreti Pasta and Due Cellucci Spicy Arrabbiata Sauce

This is 40!

Today I am celebrating a milestone birthday… forty years!  It is amazing to look back on the journey that got me to where I am today.

In my 20’s I graduated from college and headed off to culinary school.  Originally, I thought I would be a chef on a cruise ship. That dream quickly changed after having an instructor that had worked on a cruise ship.  She and I didn’t get along and that made me question the whole cruise thing.  Last year I went on my first (and maybe last) cruise and I have to say I am glad I didn’t pick that route.  Then I set my goals higher, I was going to be the head chef of a catering company by the time I was 30.  I moved to New York City at the age of 25 to learn from the best chefs in the world and with that came a bit of a reality check. I worked at some great restaurants, db Bistro Moderne and Eleven Madison Park were the big two.  I did some catering work on the side and quickly realized maybe the kitchen, or the catering business weren’t for me.

When I turned 30, I was a manager at Bouchon Bakery and Café in the Time Warner Center. Basically, I was doing everything there but cooking. The hours spent at the bakery gave me a lot of exposure to what happens behind the scenes in a food business.  I learned a lot and after a few years I was eager to get something of my own started. I was used to working really hard and thought who better to work really hard for than myself.  That is when the seeds of Julie’s Beet were started.  The concept originally had a prepared meal delivery aspect to it along with all the wonderful artisanal food.  Everything changed when my soon-to-be-husband got transferred to London.  (I met my husband at 29 and we got engaged when I was 31 and married at 32).  We moved to London together less than a month after we were married and stayed there for about two years.  I put Julie’s Beet on hold for the time being and explored some opportunities in London.  I landed at Rococo Chocolates in the fall of 2012 as their Events Manager. I over saw the chocolate school where I taught chocolate lovers of all ages about making and enjoying chocolate.  If that hadn’t happened, I probably would not be working with Rococo Chocolates today.  When I returned to New York, I knew my business had to have Rococo Chocolates as part of it. 

The rest of my thirties were a bit of a blur.  Our family grew from two to five in under four years. But somewhere in there I knew I needed to get Julie’s Beet up and running. I wanted to keep my mind sharp and have something else to talk about outside of poopy diapers and the newest stroller on the block.  I officially launched Julie’s Beet at the age of 36. I was finally my own boss.  The business is more than I could have imagined. I love working with the amazing artisans we have in our market place. I love telling you all about the wonderful products and working with them in my home kitchen.  I also the love the feeling of accomplishment every time an order comes in and is shipped out successfully. We’re a few weeks shy of our fourth anniversary and that makes me smile a lot!

As I look ahead to my forties, it is hard to predict what the future will bring. On a personal level, I hope my boys continue to make me proud in and out of school.  On a professional level, I hope that Julie’s Beet continues to grow and mold into an amazing business.  I want to continue spreading the stories of amazing artisans and delivering quality gifts to you and your loved ones. 

Happy Friday,

Julie

Classic Meatloaf, Amplified

Growing up in the Midwest, meatloaf was a staple comfort food during the long and cold winter months. The combination of ground beef, sweet onions, bread or crackers, salt, pepper, and a sweet and tangy ketchup glaze seems to make every midwesterner that I know very happy during the winter time. I feel that it is almost customary that every midwestern mother has her own meatloaf recipe, or at least her own unique addition or adaptation of one. In my house, my grandma Carolyn’s meatloaf recipe reigned supreme, and no matter how hard my dad and I tried, regardless of the step-by-step handwritten instructions given to us by my grandma, our meatloaf never seemed to taste as good as hers… she just has the magic touch in the kitchen, where muscle memory and eye measurements outperform numerical metrics.

Whether served hot right out of the oven, or cold between two slices of buttered bread, a basic meatloaf comes together in minutes and provides the hearty and stick-to-your-ribs satisfaction that most individuals crave during the winter months. I no longer eat meat, and I haven’t for years, but I vividly remember the delicious comfort that meatloaf provides, a comfort that is both filling and warming, as well as nurturing.

In hopes to provide you with the best possible meatloaf recipe, I called my grandma this afternoon to request verbal instructions of her exact procedure. Of course, as mentioned above, she reiterated that she relies only on sight rather than measurement, but she was able to provide me with a quantifiable recipe that is similar to hers. Thankfully, it’s quite easy, as any meatloaf recipe should be, containing only a handful of simple ingredients. Of course, because I can never leave well enough alone, I’m going to swap out saltine crackers for The Matzo Project Salted Matzo Crackers and Heinz Ketchup for D.a.T. Ketchup which I think will provide a more unique and complex flavor, as D.aT. Ketchup boasts a few additional spices that Heinz Ketchup doesn’t contain. I’m leaving everything else alone, so please rest assured that this meatloaf will be nearly as good as my grandmas.

First things first, it’s all about the beef. Not all ground beef is created equal as it can contain various amounts of fat, so when choosing ground beef for your meatloaf, choose something with a higher fat content to insure that your meatloaf doesn’t get too dry during the cooking process. 70/30, which is the ratio of lean meat to fat, is a good choice, as the higher fat content will keep your meatloaf moist as well as add additional flavor and richness. Second, a ketchup glaze is key. A tangy and sweet glaze is not only delicious, but is also needed to cut through the fatty richness of the meatloaf rounding out the flavor to make it even more palatable. Lastly, chose your additions wisely, as simplicity lends to the best final result.

I hope you all have had a wonderful start to the new year! Cheers to lots of love, laughter, hugs, happiness, and of course, delicious food this 2019!

Happy Friday, everyone!

Classic Meatloaf, Amplified

Ingredients:

1 lb 70/30 ground beef

1 c crushed Matzo Project Salted Matzo Crackers

1 c minced white onion

1/2 c whole milk

1 large egg, whisked

1 tsp kosher salt

1/4 tsp ground black pepper

1/8 tsp ground nutmeg

2 tbsp D.a.T. Ketchup

Glaze:

1/4 c D.a.T. Ketchup

2 tbsp packed brown sugar

1 tbsp white vinegar

Method:

-preheat oven to 350 degrees

-to a large mixing bowl, add ground beef, crushed crackers, onion, milk, egg, 2 tbsp ketchup, and seasonings. Mix until just combined, being careful not to overwork the meat

-gently compress meat mixture into a 9”x5” loaf pan

-meanwhile, combine 1/4 c ketchup with brown sugar and vinegar and then spread on top of meat mixture

-bake for 1 hour, uncovered, and then remove from oven and allow to rest for at least 15 minutes before slicing

Enjoy!

Hostess Gift Ideas

The holiday season is in full swing, and I’m sure you, like many, are frantically searching for the best gifts to give to those in your life. Finding the perfect gift can be challenging, as it should be thoughtful, personal, and enjoyable. Admittedly, I am not the best gift-giver, never have been, and may in fact never be, but I always try my hardest to be thoughtful of the individual receiving the gift. This year at Julie’s Beet, we’re highlighting experiences paired with delicious culinary gems from our marketplace as gifts to give to the treasured people in your life, but that’s for another post. This post will be focused on giving something sweet and thoughtful to the host of your holiday party…. and if in fact that individual happens to be you, more the reason to treat yourself for a job well done this holiday season.

A host or hostess gift can be large or small, simple or elaborate, and acts as a symbol of thankfulness and gratitude to that individual for hosting you in his or her home or space. It can be something as simple as a bottle of wine, or something more elaborate like a wine decanter, candles, a decorative vase, or dinnerware. Whatever the gift may be, it’s always a nice touch to show the host or hostess that you thought of him or her.

Since we’re all about food, we think the best host or hostess gift should be comprised of something edible or food related. Below, you’ll find some of our favorite products paired together to create the perfect gift for the host or hostess. If you chose to purchase the products together, or instead purchase a single item, we can assure you that the recipient of the gift will be delighted!

First, who doesn’t love chocolate? Barely anyone. Chocolate is a great gift because it is adored, treasured, and craved by many. It also pairs nicely with wine… and no one is ever disappointed with a gift of wine. This year, shower your host or hostess with an assortment of Rococo Chocolates Artisan bars, which are crafted from the finest quality ingredients, are wrapped in beautifully designed packaging, and are a luxury British chocolate. Pair the assortment of bars with Rococo Chocolates Organic Drinking Chocolate and Paul and Pippa Cocoa Chip Biscuits for a host or hostess gift fit for a God or Goddess… (Get it? Because chocolate is said to be the food of the Gods.) This gift of chocolate is sure to please!

Maybe the individual hosting your holiday party is an avid home cook, and if so, help him or her stock their pantry with the essentials. Five Extra Virgin Olive Oil, Five Balsamic Vinegar, Jacobsen Salt Co. Kosher Sea Salt and Oregon Flake Sea Salt are an amazing addition to any cupboard or pantry, and any home cook would be more than delighted to receive them as a gift. Five Olive Oil was created by World Excellence Products in Greece, and they hold their product to a very high standard — which is apparent after first taste, as the taste of Five Olive Oil is unparalleled. Founded in 2011, Jacobsen Salt Co. was the first company to harvest salt in the Pacific Northwest since Lewis & Clark built their salt works in 1805, and is now recognized as America’s leading salt maker. Jacobsen Salt Co. salt boasts a pure taste and beautiful presentation and is treasured by chefs and home cooks alike. If you really love and treasure the host or hostess, add in some beautifully crafted spice blends from La Boîte which are meticulously studied and crafted. These pantry essentials will act as the perfect gift for the chef or aspiring chef in your life.

Next, on to our wine and cheese loving host or hostess. A bottle of wine by itself makes for an amazing host or hostess gift, but pair it with a box of The Matzo Project Matzo Crackers, a jar of Gus and Grey Jam, a bottle of Bee Local Hot Honey, and maybe an assortment of cheeses, and you’ve got yourself a gift that keeps on giving. This is the perfect gift that can be enjoyed as a relaxing ‘treat-your-self’ snack as a means to relax and regroup after hosting a holiday party.

Lastly, why not give the host or hostess of your holiday party the option for a quick and easy breakfast? Cue Lucy’s Granola, a box of Paper and Tea Tea, a jar of Gus and Grey Jam, and loaf of sour dough bread. This gift will bring bring an amazing post-holiday breakfast together in no time flat. This too is a gift that keeps on giving.

This holiday season, in midst of shopping for the perfect gift for those on your  list, be sure to include something special for the individuals hosting your holiday gatherings. As mentioned above, the gift can be small and sweet, or slightly more elaborate, as it’s the gesture and thought that counts — but with the help of our suggestions above, we hope that the thought and gesture is well received and greatly appreciated.

Happy Holidays!

Payton